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Branding

What is a Brand?
“A brand is NOT a logo. A brand is NOT an identity. A brand is NOT a product.
A BRAND IS A PERSON’S GUT FEELING ABOUT A PRODUCT, SERVICE, OR ORGANIZATION. IT IS NOT WHAT YOU SAY IT IS. IT IS WHAT THEY SAY IT IS AND IT IS ALL BASED ON TRUST.

The main purpose of branding is to get more people to buy more stuff for more years at a higher price.
In most companies, STRATEGY is separated from CREATIVITY by a wide gap. It is only when both sides work together that you can get a charismatic brand. A CHARISMATIC BRAND is any product, service, or organization for which people believe there’s NO substitute.
The five disciplines you have to master in order to have a Charismatic brand are: BE DIFFERENT-FOCUS-COLLABORATE-INNOVATE and VALIDATE!

“Brand is just a perception, and perception will match reality over time.” - Elon Musk

Over the course of the past ten years, Mass has dedicated its efforts to working on a multitude of brands and projects, making invaluable contributions that have greatly strengthened them. Through their unwavering commitment to excellence and tireless work ethic, Mass has developed a reputation as a leader in their field, consistently delivering exceptional results that exceed expectations. With a deep understanding of the industry and a keen eye for detail, Mass has become a trusted partner for businesses looking to build and grow their brands, and their continued success is a testament to their unparalleled expertise and dedication to their craft.